Who We Are
ESTABLISHED BY THE CITY, YALE UNIVERSITY, AND LOCAL BUSINESS COMMUNITY LEADERS IN 2000 – MARKET NEW HAVEN, INC. SERVES AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR DOWNTOWN NEW HAVEN.
Our Mission
TO ENHANCE THE POSITIVE IMAGE OF DOWNTOWN NEW HAVEN AND IMPROVE THE QUALITY OF LIFE OF ITS RESIDENTS THROUGH TOURISM MARKETING AND PROMOTION.
Our Vision
MARKET NEW HAVEN STRIVES TO MAKE DOWNTOWN THE REGIONS MOST DYNAMIC CITY CENTER.
Our Approach
TO DRIVE AWARENESS AND GENERATE ECONOMIC IMPACT BY PROMOTING DOWNTOWN AS A DESTINATION WITH SOMETHING FOR EVERYONE.
Our Work
INFORMS, INFLUENCES, AND INSPIRES ACTION. THE RESULTING BUZZ IS A STRONG CATALYST FOR VISITATION, INVESTMENT, JOB CREATION AND TAX REVENUE GENERATION.
Iconography
THE MAP PIN DROP POSITIONS DOWNTOWN AS THE PLACE TO EAT, SHOP AND EXPLORE.
Advertising
OUR AWARENESS CAMPAIGN IS TARGETED TO A STATE-WIDE AUDIENCE.
Public Relations
OUR DESTINATION FOCUSED PR EFFORTS ARE TARGETED TO NATIONAL, REGIONAL AND LOCAL AUDIENCES.
Social Media
THE INFO NEW HAVEN SOCIAL MEDIA CHANNELS ARE ALIGNED WITH THE INFO NEW HAVEN SITE.
E-newsletter
THE MONTHLY INFO NEW HAVEN E-NEWSLETTER IS ALIGNED WITH THE WEBSITE AND SOCIAL MEDIA CHANNELS.
New Haven Restaurant Week
MNHI COLLABORATES WITH RESTAURANTS FROM ACROSS THE CITY TO PRODUCE THE BI-ANNUAL DINING PROMOTION.
Music on the Green
MUSIC ON THE GREEN CONCERTS PROVIDE FREE PROGRAMMING FOR RESIDENTS AND VISITORS.
MNHI Staff
BRUNO A. BAGGETTA
Marketing & Communications Director
bruno@marketnhv.com
Board of Directors
Chair
ROBERT HUTCHISON
Vice President
Marketing and Communications
Yale New Haven Health
Director
PAUL MCCRAVEN
President
ConnCORP
Secretary
LAUREN ZUCKER
Associate Vice President
for New Haven Affairs
and University Properties
Yale University
Agencies
SILVERMAN GROUP
Creative, Media Buying and Web Services
THE DECKER/ROYAL AGENCY
Public Relations
Funders
THE MARKETING OF NEW HAVEN IS MADE POSSIBLE THROUGH THE GENEROUS SUPPORT OF:
COMMUNITY RESOURCES
MNHI IS COMMITTED TO AMPLIFYING NEW HAVEN EVENTS AND ACTIVITIES THROUGH THE FREE INFO NEW HAVEN CALENDAR (SUBJECT TO CONTENT APPROVAL).
Coronavirus (COVID-19) Updates
MNHI PLAYED A VITAL ROLE THROUGHOUT THE PANDEMIC, IMPLEMENTING A MULTI-TACTICAL APPROACH TO SHARING AND AMPLIFYING RELEVANT PUBLIC HEALTH, CITY, STAKEHOLDER AND CONSTITUENT INFORMATION. LEVERAGING THE INFO NEW HAVEN DIGITAL CHANNELS, MNHI WAS ABLE TO PROVIDE THE PUBLIC WITH COMPREHENSIVE, UP-TO-DATE INFORMATION ON THE STATUS OF DOWNTOWN SMALL BUSINESSES.
A SIGNIFICANT INVESTMENT WAS MADE IN DEVELOPING AND EXECUTING A COMMUNICATIONS STRATEGY TO RAISE AWARENESS FOR DOWNTOWN RESTAURANTS, RETAILERS, AND OTHER SMALL BUSINESSES WHICH REMAINED OPEN THROUGHOUT THE PANDEMIC. TOGETHER WITH OUR PARTNERS AT TOWN GREEN AND UNIVERSITY PROPERTIES, A SERIES OF PROMOTIONAL ACTIVATIONS WERE LAUNCHED, WITHIN THE STATE’S COVID-19 GUIDELINES, TO RESPONSIBLY STIMULATE SPENDING. A GRASSROOTS CAMPAIGN WAS ALSO DEVELOPED TO PROVIDE VISITORS WITH GUIDELINES FOR VISITING DOWNTOWN NEW HAVEN.
TODAY AND BEYOND, MNHI’S WORK CONTINUES TO RAISE AWARENESS OF DOWNTOWN’S SMALL BUSINESSES. THE ORGANIZATION’S WORK WILL BE AN ESSENTIAL COMPONENT FOR POST-PANDEMIC RECOVERY EFFORTS. SPECIAL THANKS TO YALE UNIVERSITY AND YALE NEW HAVEN HEALTH FOR MAKING THIS WORK POSSIBLE.
Partners
CAPA
City of New Haven Department of Arts, Culture & Tourism
City of New Haven Economic Development Administration
City of New Haven Department of Parks, Recreation & Trees
EDC New Haven
Greater New Haven Chamber of Commerce
Park New Haven
Town Green District
University Properties
Visit New Haven
Testimonials
“MARKET NEW HAVEN’S DEDICATION AND EFFORTS IN PROMOTING NEW HAVEN AS A DESTINATION ARE INVALUABLE TO THE CITY AND LOCAL BUSINESSES. THEIR CONTINUOUS HARD WORK WITH PROMOTIONS SUCH AS NEW HAVEN RESTAURANT WEEK, AND HOSTING WRITERS AND INFLUENCERS THROUGHOUT THE YEAR ARE CRITICAL TO THE GROWTH OF OUR COMMUNITY.”
– ANTHONY MOIR, GENERAL MANGER, THE STUDY HOTEL
“MARKET NEW HAVEN DIRECTLY HELPS TO ILLUMINATE THE CITY’S DINING AND ENTERTAINMENT SCENE TO MANY KEY INFLUENCERS. THIS PERCEPTION BUILDING IS VITAL TO NEW HAVEN’S GROWTH AS A TOURIST DESTINATION.”
– COLIN CAPLAN, OWNER & TOUR GUIDE, TASTE OF NEW HAVEN
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